Ricki Fairley

As a Triple Negative Breast Cancer Survivor/Thriver, Ricki’s personal purpose, passion, mission, ministry, and blessing is to bring focus, attention, research, science, and action to eradicating Black Breast Cancer, and supporting and coaching what she calls her “Blessties” through their breast cancer experience.  

Ricki is an award-winning seasoned marketing veteran that has transformed her strategic acumen into breast cancer advocacy. Ricki co-founded and serves as CEO of TOUCH, The Black Breast Cancer Alliance to address Black Breast Cancer as a unique and special disease state, with the overall goal of reducing the mortality rate for Black women. Ricki founded and serves as co-host for “The Doctor Is In,” a weekly live breast cancer advocacy web series on the BlackDoctor.org Facebook page that reaches over 3 million viewers. She is a founding member of #BlackDataMatters, to elevate the importance of Black Women participating in clinical trial research. In January 2022, she started the When We Tri(al) Movement to change the game on Black women participating in clinical trials to improve outcomes for Black women with breast cancer. The Movement has resulted in over 16,000 Black women in clinical trial portals in the past year. In January 2023, she founded the For The Love of My Gurls Campaign to drive awareness and action, now having reached over 350,000 young Black women.  In 2023, she launched the first ever advocacy led nurse navigator outreach program for pharmaceutical company clinical trials to elevate the inclusion and participation of Black women. 

Ricki is a board member for Xeris Biopharma. She  is a member of the Board of Trustees for the Triple Negative Breast Cancer Foundation, and  a board member for the Center for Healthcare Innovation. Ricki serves on the President’s Cancer Panel: Innovative Navigation Models Workgroup, and the American Cancer Society National Breast Cancer Roundtable Steering Committee where she serves as co-leader for the Clinical Trials Work Group and the Roundtable Membership Committee.  She serves on the National Minority Quality Forum Cancer Stage Shifting Initiative Scientific Advisory Board, Cancer X Workgroups, is a Consumer Reviewer for the Breast Cancer Research Program, and a member of the FDA Patient Engagement Collaborative. Ricki is on the Executive Team of the Metastatic Breast Cancer Alliance. Ricki serves on the Daichii Sankyo Global Advocacy Leaders Think Tank Steering Committee,  the Pfizer Breast Cancer Advocacy Steering Committee, the Astrazeneca Breast Cancer Forum, and is an Ambassador for the Novartis More Than Just Words Campaign. She speaks avidly as a Patient Advocate. Ricki is on the leadership team of the BOW Collective and member of The Links, Inc.